IN JULY 1935, ALONSO MENNDEZ PURCHASED THE PARTICULARES FACTORY, MAKERS OF THE PARTICULARES BRAND AND THE LESSER-KNOWN BYRON. IMMEDIATELY AFTER ITS ACQUISITION, HE CREATED A NEW BRAND NAMED MONTECRISTO.[1]THE BRAND\’S NAME WAS INSPIRED BY THE COUNT OF MONTE CRISTO, A NOVEL WRITTEN BY ALEXANDRE DUMAS PRE, WHICH WAS ALLEGEDLY A VERY POPULAR NOVEL AMONG THE TORCEDORES (CIGAR ROLLERS) IN THEIR FACTORY TO HAVE READ BY THE LECTOR ON THE ROLLING FLOOR. THE MONTECRISTO LOGO, CONSISTING OF A TRIANGLE OF SIX SWORDS SURROUNDING A FLEUR-DE-LIS, WAS DESIGNED BY JOHN HUNTER MORRIS AND ELKAN CO. LTD., THE BRAND\’S BRITISH DISTRIBUTOR.